The December edition of the Catalyst Romania Newsletter
Now, as the holiday season is upon us, we wanted to take a moment to wish you a very Merry Christmas full of joy and a Happy New Year!

article by Marius Ghenea
While 2024 was a year with a lot of talking about the future – about AI, about energy transition, about quantum computing – I believe 2025, the year which is about to come to an end soon, is the one when we finally have started to live in the future. Instead of the AI experimentation, hallucination and sometimes utopian startup investments in this sector from 2024, this year we witnessed the actual start of real, global AI implementations! Â
Agentic AI is not just a buzz word anymore, but rather a paradigm shit for the organizations, big and small, driving huge productivity increases but, on the flipside, triggering potentially massive layoffs and forcing a complex and painful restructuring of the workforce everywhere: from “we want to work from home alone”, pun intended, as the employees used to say, to “ you can stay at home, no need for you in the workforce” coming now back from the HR departments of so many companies. Future has a way of catching people off-guard, we need to be more agile and adapt quicker, if we want to stay ahead.Â
It is interesting to note that, to some extent, this AI surge was also responsible for a renewed global quest to find and maximize sustainable energy production: in 2025, for the first time in history, the World relied on renewable energy sources for 45% of its energy needs, meaning that almost half of all energy produced was renewable this year! With infrastructure and power constraints in order to cope with the rapid scaling of data centers and their need for electricity. An important role was played by battery technologies and the massive reduction in price of the battery storage systems through the year, as this seems to be the future of renewable energy…Â
On the geopolitical front, there still is a real and terrible front in Ukraine with millions of victims already, and it seems Russia has no intention, nor have they any real plan on how to get to a negotiation peace agreement with, largely, the rest of the World. This prompted a lot of changes in the strategies of globalized businesses around the planet, as supply-chains continue to be quite dependent on politics, power-plays and wars. To eliminate the weakest links, made quite visible during Covid and then with the wat in Ukraine, companies are rethinking their policies towards near-shoring and, more and more, towards friend-shoring, in order to avoid vulnerabilities and dependencies. US has played a cowboy tariff strategy in 2025, it remains to be seen if this was the right thing to do, but certainly it alienated a lot of otherwise friendly nations around the world and it became clear that we are into a “everybody for themselves” era, one of aggressive and, in my opinion, unnecessary protectionism, ushered in by Trump.Â
And amidst all these uncertain and future-like events this year, Elon Musk comfortably took the seat as the wealthiest person on Earth, challenging the 1 trillion dollar mark for 2026, with 700 billion in his pocket already today, as journalists would say (of course they are not in his pocket, but rather in the optimistic dreams of the investors in his companies). At the same time, Berkshire-Hathaway broke the 1 trillion dollar mark this year, another important milestone for an investment company from our planet, the first non-tech US business to reach this mark. And with Warren Buffet stepping down in a few days, who knows what the future holds for their stock, particularly since Berkshire-Hathaway had until recently a very conservative approach on tech and AI in particular, so we should expect some changes there.Â
One good thing about 2025 is that we heard less about crypto, especially in recent months, as it became clear that it’s a very risky bet and it could create a lot of passive loss for the holders, not passive income, as they had hoped for! I will say it again, there is no fundamental value behind crypto-currencies and, moreover, they are not the future of money, it’s just a scam, it’s simply the first truly global Ponzi scheme…Â
At the end, a few considerations about the global VC ecosystem: while there have been some problems, the VC’s look stronger than ever, indeed with a Survivor-type approach showcasing a battle between the Giants and the Specialist, largest VC Funds like the $100bn Softbank, between their funds, vs. the more specialized ones investing only in AI or only in energy transition, etc. Disbursements have massively increased especially in AI early-stages, for instance, while OpenAI is not necessarily so early-stage anymore, they have set the scene in Q1 with their landmark $40bn equity round, unheard of before in the history of VC investments. This, together with other developments through the year, would value the company and half a trillion dollars, and others like Anthropic or xAI (again, Elon and its so-called Muskonomy) are following suit, albeit with half of OpenAI’s valuation, at most. And let’s just say we are so proud to have one company with Romanian founders in this AI related stratosphere, namely Databricks, which is already substantially north of $100bn, after the last VC rounds.Â
With all these major shifts in 2025 towards the future, as we have read about it in sci-fi books in the past millennium, it’s a great question what would still change in 2026 and what should we be looking for, or what should be on the lookout for, to be more specific. But what we can say for sure is that we enter the New Year leaner and more automated than ever before, into this future designed by AI. But make no mistake, while AI is arguably the biggest business and human opportunity of our time, it is also the one with the highest entry barriers, by far!
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Celebrating dotLumen’s Impact and Innovation 🏅
We are happy to share that Catalyst Romania attended the ROPEA Awards Gala on December 10th, where we had the opportunity to take the stage and accept the Most Impactful Investment Award for .lumen. This recognition is a strong validation that the company is moving in the right direction, building meaningful technology that brings real support to people with visual impairments and creating change where it truly matters. A well-deserved award for an exceptional team and an inspiring mission.
Earlier this year we announced that Catalyst Romania led the EUR 5 million investment round in .lumen, together with the European Innovation Council Fund, SeedBlink and Tigrim Capital. This partnership reflects our shared belief in the power of deep tech built in Romania and the importance of supporting technologies that deliver real societal impact. We continue to work closely with the .lumen team as they advance their mission and scale this innovation for people with visual impairments around the world.
.lumen is a company that has put Cluj and Romania on the global map of truly innovative technologies. It addresses a profound and complex challenge: mobility and autonomy for people with visual impairments. The team has succeeded in building a product that has the potential to transform lives.
The past year brought several major milestones for .lumen. The team participated in the annual Nvidia conference, advanced its work in the ANPD TechAssist program where more than 1,200 people have been evaluated for access to the technology and achieved its first commercial sales. These milestones show a company that not only promises and innovates but also delivers.
Moreover, we are thrilled to see .lumen gaining recognition across Europe, including their recent selection by EIT Urban Mobility as the first Romanian company supported by Europe’s largest innovation community for urban mobility. This achievement further confirms the strength of their technology and the growing impact of their work in making cities more accessible for people with visual impairments.

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As creative fatigue and platform complexity continue to challenge paid social teams, scaling across multiple channels has become increasingly difficult. While TikTok is no longer optional for advertisers, many teams already stretched on Meta struggle to keep up with faster creative cycles and increasing demands.Â
Hunch, a Catalyst portfolio company, has officially kicked off a partnership with TikTok, focused on aligning creative and automation capabilities to help advertisers scale video, commerce, and personalized campaigns, without overwhelming their teams.
This partnership marks another step toward Hunch’s broader vision: a unified cross-channel platform that enables advertisers to manage Meta, TikTok and Snap campaigns in one place, supported by connected insights that clearly show what performs across channels.
For paid social teams, this shift means moving from simply adding another platform to building scalable, sustainable growth across all major channels.
The collaboration was recently discussed during meetings in London with the TikTok team, setting the foundation for solutions that respond directly to what the market is asking for. With 2026 already taking shape, Hunch continues to build toward a more integrated future for paid social advertising!

Future of HealthTech AcceleratorÂ
Catalyst Romania was proudly represented by our colleague Alina Georgescu, Investment Director, who served as mentor and delivered the masterclass “Smart Money, Strong Partnerships: Inside the Founder–Investor Relationship” at the Founders’ Bootcamp: Future of HealthTech Accelerator, hosted by Rubik Hub in Italy in late November. Drawing on her experience at Catalyst Romania and over 20 investments executed by the fund across the region, Alina highlighted the core principle behind successful founder–investor collaborations: great partnerships start with people. Chemistry, trust and a shared understanding of each side’s strengths are just as important as strategy and capital in building scalable companies.
The workshop offered founders a deep dive into what “smart money” truly means, beyond financing, it is about strategic support, active involvement and long-term alignment. With hands-on insights from major exits and years of work alongside management teams, Alina guided participants through navigating fundraising with clarity, preparing for board dynamics and choosing investors who can unlock the next stage of growth.
The event brought together almost 60 founders, mentors and HealthTech innovators for two intensive days of workshops, mentoring, fireside chats and pitches: creating a space for bold ideas, honest conversations and ecosystem-driven collaboration. Catalyst Romania is pleased to contribute to this mission, supporting emerging founders in shaping resilient, visionary companies and reinforcing the role of strong investor–founder partnerships in accelerating sustainable growth across the region.

📌 How EU Funding Instruments Can Support the Next Wave of Romanian Innovation 📌
The European Innovation Council (EIC) Work Programme for 2025 brings over EUR 1.4 billion in funding for breakthrough technologies and innovative companies. This creates an important opportunity for Romanian founders who are building globally competitive products and need both capital and validation to scale beyond the local market.
Local investors highlight that EU instruments such as the EIC Accelerator, EIC Pre-accelerator and the new STEP Scale-Up can help bridge the credibility gap that many Romanian startups face. Winning an EIC grant after competing with companies from across Europe not only brings funding but also offers strong validation that can open doors to international investors. These programmes also help startups align with EU strategic priorities like sustainability, digital transformation, industrial competitiveness, semiconductors, cybersecurity and deep tech.
EU grants combined with blended finance can ease early capital intensity and reduce risk. This can attract international investors earlier for projects involving AI, climate infrastructure, semiconductors, robotics and other deep tech verticals. Access to EU-backed initiatives also gives founders visibility, international networks and the experience needed to build stronger proposals and partnerships.
From a later stage perspective, Catalyst Romania has already partnered with the EIC in the syndicated EUR 5 million Series A investment in .lumen. Catalyst Romania led this round where EIC also invested equity together with SeedBlink and Tigrim Capital. The funding supports .lumen’s mission to develop advanced mobility technology for the blind and visually impaired. This collaboration shows how European instruments combined with private capital can accelerate meaningful innovation built in Romania.
At the ecosystem level, investors agree that Romania has the technical talent, capital efficiency and early success stories needed to play a significant role in European tech. However, founders still face barriers related to tech transfer, commercialisation capabilities, internationalisation experience and a lack of acceleration equity. New initiatives like the Romanian Innovation Fund announced by the EIF aim to address these gaps and support more venture funds focused on technology transfer and acceleration investments.
🌍 Adapta Robotics: From Testing Concept to Global Impact 🌍
In a recent discussion at InnVolve 2025, Diana Baicu, Co-founder and CTO of Adapta Robotics, shared the company’s journey, from early prototypes to delivering advanced robotic solutions for global players such as Meta and Volkswagen and later expanding into the retail sector.
Diana’s story highlights the power of technical vision paired with execution, as well as the importance of adapting robotics to practical business needs. Today, Adapta Robotics continues to develop solutions that bridge innovation and real operational value.
🎥 Watch the full conversation with Diana Baicu from InnVolve 2025 here!
Moreover, Adapta Robotics is highlighted by The Recursive as one of Central & Eastern Europe’s Deep Tech startups to watch, showcasing how advanced robotics and engineering can be translated into real-world automation solutions. According to The Recursive’s European Deep Tech Report, this kind of applied innovation is exactly what continues to drive investor confidence in Deep Tech, a sector that attracted €15.1 billion in 2024 and now accounts for nearly one-third of all European VC investment across Europe.
Career Opportunities within the portfolio
SmartDreamers
SmartDreamers is hiring a Recruitment Marketing Specialist to create and run impactful recruitment marketing campaigns for global clients like L’Oréal, BP, and Infosys. If you’re creative, tech-savvy, passionate about digital marketing, and love connecting with audiences through great content and ads, this role is for you! More details here!
Leanpay
Leanpay is hiring a Head of Legal to lead all Romanian legal and compliance matters as the company scales its BNPL and digital POS financing operations across Central and South-Eastern Europe. If you’re an experienced legal professional with strong fintech, banking, or regulated financial services expertise and enjoy working closely with senior management in a fast-growing environment, this role is for you! Details here.
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Omniconvert
Omniconvert is hiring a Head of Sales to lead and scale global enterprise sales for its data-driven experimentation and AI-powered growth solutions. If you have strong SaaS sales experience, enjoy working with C-level clients, and want to shape the growth of a Romanian tech company with global impact, this role is for you! More details here.
If you want to be up to date with news from the Catalyst Romania portfolio, visit our LinkedIn page!

