The January edition of the Catalyst Romania Newsletter
As we enter 2025, we’re reflecting on both our plans for the future and the achievements that shaped the progress we’ve made together. The hard work of our team members and partner companies has set the tone for what promises to be a remarkable year for business. Looking ahead, 2025 promises exciting new opportunities, and we’re eager to share a glimpse of what’s next. From key funding rounds to impactful exits, these stories defined our most recent activity:
⚡Catalyst Romania leads a €5 million investment round for .Lumen ⚡
.lumen is the most recent investment we’ve announced, a pioneering Romanian startup redefining mobility for the visually impaired with cutting-edge technology. Catalyst Romania is leading the €5 million investment round to support .lumen’s vision of transforming everyday experiences for people with visual impairments through innovative solutions that merge AI and advanced sensory technologies. In this round we were joined by the European Innovation Council (EIC) Fund, Tigrim Capital and our portfolio company Seedblink.
.lumen is creating a world where mobility challenges are met with intelligent solutions, empowering individuals to navigate their surroundings with greater confidence and autonomy. This funding will accelerate the development and deployment of .lumen’s revolutionary products, enabling the company to expand its impact globally.
“We at Catalyst Romania are proud to lead this important investment round of €5 million into one of the most innovative, socially impactful, and highly recognized Romanian technology startups, dotLumen. It is our mission to support such breakthrough and visionary technologies from Romania and Eastern Europe, and to back great teams from the region such as the Cluj based team of dotLumen led by founder Cornel Amariei” said Marius Ghenea, Managing Partner of Catalyst Romania.
“This investment round brings so much competence onboard, from experienced investors that can help the next growth phase of the company. Just a few years ago I started this company with the purpose of helping people. Now, Catalyst Romania and EIC Fund, among other great investors, are joining our vision. We are also very proud to keep this company a product of Romanian and European Innovation, and the selection of investors proves just that” – Cornel Amariei – Founder & CEO of .lumen.
We congratulate the entire .lumen team for this significant achievement and look forward to seeing the tremendous impact their solutions will bring. Together, we are shaping a future where technology drives positive societal changes and promotes inclusivity.
Moreover, .lumen showcased their innovative glasses in a live demo on CNN, one of the world’s largest news channels. Their presence at CES in Las Vegas highlights the global impact of their technology, designed to enhance mobility for the visually impaired – watch the full video here

🧩 3TS Capital Partners joins forces with OXO Technologies 🧩
We’re thrilled to share a major milestone in the regional investment landscape that highlights the synergy between innovation and strategic partnerships. OXO Technologies, a listed holding company on the Budapest Stock Exchange, confirmed that it signed an agreement with all shareholders of Finnish venture capital and private equity firm 3TS Capital Partners. This move marks the first step toward a future merger, combining their strengths to operate as a unified group starting in 2025.
To support this initiative, OXO Technologies has raised €3.5 million in financing and is setting the stage for transformative projects in the coming year. This partnership represents a bold leap forward, not only for OXO Technologies but for the broader tech investment ecosystem.
At Catalyst Romania, we are proud to be part of the 3TS Capital Partners family, a team that has invested over €400 million in visionary startups, including successes like LogMeIn and Tresorit. With this latest development, we’re excited about the future and remain committed to our shared mission to invest in high-potential companies shaping Romania’s and the region’s dynamic and innovative business environment.

📊Catalyst Romania at the Heart of Growth Conversations in Cluj-Napoca📊
In late January Catalyst Romania had the privilege of participating in a remarkable event in Cluj-Napoca, marking the launch of a new partnership between ROPEA and Romanian Business Leaders. The gathering brought together private equity and venture capital professionals, portfolio company representatives, and local entrepreneurs to explore key elements of building investor-ready businesses.
Representing Catalyst Romania in the first panel was our Managing Partner, Marius Ghenea, who was delighted to share the stage with Cornel Amariei, the visionary Founder & CEO of .lumen. This came just one day after we proudly announced our investment in .lumen.

🚀 Catalyst Romania Supports Scale to USA – Helping Startups Expand Across the Atlantic! 🚀
At Catalyst Romania, we are committed to empowering ambitious founders to scale beyond borders, which is why we’re proud to be a Community Partner of the Scale to USA program, powered by Rubik Hub!
Expanding into the U.S. market is a major step for any tech startup, requiring not just ambition but also the right strategy, network, and market insights. Scale to USA is designed to equip high-potential Romanian startups with the tools and mentorship they need to successfully enter and thrive in the U.S.
💡 What does the program offer?
✔️ Expert mentorship from founders and investors experienced in U.S. expansion
✔️ Hands-on guidance on market entry strategies, fundraising, and legal frameworks
✔️ Connections with key players in the U.S. startup ecosystem
🚀 Know a scaleup ready to take this leap? Applications are open until February 10th – spread the word to founders in your network who are looking to grow in the U.S. market!
More details here 👉 https://rubikhub.ro/rubik-scale-to-usa/

🚀 2024 in numbers 🚀
We are proud to share some of our key achievements that highlight our commitment to driving innovation, supporting our portfolio companies, and delivering value to our investors. This year has been marked by significant milestones across investments, follow-ons, and exits.
In 2024, Catalyst Romania Fund II made two strategic investments, bringing our total portfolio to eight companies end of December:
- Adapta Robotics: We invested €2 million in this cutting-edge robotics company, supporting its mission to revolutionize device testing through state-of-the-art robotic and software solutions.
- Leanpay: Participating in a €10 million Series B round alongside BlackPeak Capital, we reinforced Leanpay’s vision to become the CEE region’s leading digital consumer lending platform.
At Catalyst Romania, initial investments are just the beginning. We remain committed to supporting our portfolio companies throughout their growth journey, to achieve their ambitious goals. This year, we provided follow-on funding to three of our promising portfolio companies:
- Seedblink: The leading equity crowdinvesting platform that started from Romania and became the most relevant player in CEE, driving startup growth and connecting investors to top-tier opportunities.
- HunchAds: A Serbian based company that provides a platform leveraging AI. HuchAds helps brands create personalized ads quickly and easily by automating the creative process, saving time and boosting results.
- Code of Talent: An innovative micro-learning platform designed to revolutionize corporate training and upskilling by transforming content into bite-sized, interactive sessions for fast results.
2024 was a standout year for exits, with three successful transactions from Catalyst Romania Fund I that validate the strength of our portfolio:
- Smartbill, the Romanian market leader for cloud invoicing software.
Our remaining participation in Romania’s leading invoicing and accounting software company was sold to Visma, a global leader in business software solutions and one of the most active investors in scaling SaaS businesses in Europe. This deal underscores Smartbill’s exceptional positioning in the market and its fit within Visma’s extensive ecosystem.
- ITH Group (Vola.ro), a regional leader in online travel agencies.
A majority stake in this online travel agency operator was acquired by Resource Partners, a private equity firm with a track record of fueling international expansion. This partnership will drive ITH Group’s growth across CEE markets, solidifying its position as a leader in online travel services.
- 123FormBuilder, a leading platform for customizable online forms:
Acquired by Kiteworks, a global leader in secure content communication platforms. This acquisition highlights 123FormBuilder’s role as a critical player in secure, no-code form-building solutions, now integrated into Kiteworks’ robust enterprise-grade offerings.
These exits showcase Catalyst Romania’s ability to deliver returns while helping businesses achieve long-term success and scalability.
🚀 2025 through the looking glass 🚀
article by Marius Ghenea
The World was a complicated place in the end of 2024, with a couple of wars raging on, both of them with a regionally or even globally deadly potential, doubled by various economic challenges in some of its major economies.
Zooming in on Romania, with the war still at its borders, the unprecedented decision to cancel the presidential elections and the recession in its most important export market, Germany, all this amounted to a dangerous context for the country towards 2025, and already both Fitch and S&P have signaled that by changing the outlook to negative.
Anyway, the year started with all eyes focused on the US presidential inauguration, as we were trying to decipher what would be the major American policy decisions and heading changes with Donald Trump coming in office. And we had plenty to take in from the very first day: clearly, Europe will face new challenges coming from these policy changes from across the Atlantic, starting with the renewed NATO financing issue, a NATO which is paramount particularly for the members in the Eastern front, like Romania, the Baltics or Poland.
And then some more issues with tariffs and protectionism which might lead to isolationist economic policies, in an era where most nations already had adhered fully to globalism, with its good and bad. Davos did not bring much light this year, in my opinion, the whole thing was a bit blurred by major events happening anywhere else but in the center of Europe. So, what should we really expect from 2025?
– For one, hopefully an end to existing wars and conflicts, as the conflict in Gaza seems to be coming to a halt, if not to an end, while the war in Ukraine should not last for another year, if there is finally an interest to put an end to it
– Of course, we should also hope that no new conflicts are starting in 2025, even though there is much tension and way too many trigger-happy political leaders in some parts of the world
– Economy will be a mere reflection of this political instability and waters will be muddy already before the second half of the year, if we are to believe a number of economists from all schools of thought
– The economic battle between the global superpowers is on and, lo and behold, Europe is not even in it anymore, it looks like now the last two fighters standing are US and China
– And an important turf of this battle of the worlds is the AI, were US is certainly ahead of the pack and the presidential announcement of the Stargate project sounds a bit like an obscenely large budget Hollywood Sci-fi movie, but China has developed the art of copying to perfection, so they might catch up to the American big tech pretty soon
– In the meantime, in Europe, the bureaucrats in Brussels have already created a regulatory environment for AI, even before having real AI technology on the continent, exactly what the Draghi Report very recently strongly advised against, the overregulation which inevitably stifle innovation
– We could foresee another EU blunder similar or greater to the one resulting from the GDPR regulations a few years ago, which were meant to protect the little guy in EU against US big-tech, but instead created useless cost and burden on EU struggling SME’s, with no impact for the US big-tech!
– But not only AI is at an inflection point: Electric Vehicles, the Green Deal and climate policies, cooperation around World Health Organization and generally in the UN, they are all now under question, scrutiny, or facing serious setbacks and we will probably see, in 2025, if these are just some bumps in the existing road, or the road itself is taking a sharp turn to a new direction, to the new world order where it’s everybody for oneself and then it’s deluge after us!

📝 Press Review 📝
In this section, we showcase the latest articles, interviews, and press appearances featuring our team, along with the events we attend to support the entrepreneurial ecosystem. Whether as mentors, jurors, panelists, or interview guests, we are proud to actively contribute to shaping and inspiring the next generation of innovators and leaders.
- At the Gala Premiilor Piața Financiară, Catalyst Romania was honored with the award for the Most Active Private Equity Fund.
- Interview Alina Georgescu in start-up.ro “Roundup 2024”
- Interview Alin Stanciu in ZF IT Generation, Investor Watch
⚡ Career Opportunities within the portfolio ⚡
ESX
ESX is looking for a superhero, but especially a Specialist Marketing. They want an experienced, serious, energetic person in our team, with initiative and team spirit! Join the ESX team! – more here
Leanpay
Leanpay is currently looking for motivated and enthusiastic Merchant Success Manager for Bucharest and surrounding areas to join their team. The main ︁︀︂︃︃︁︂︇︁︂︈︁︀︂︃︃︁︂︇︁︂︈focus of a Merchant Success Manager is to increase the merchant loan volumes by maintaining regular contact with shops, analysing the selling and customer journey processes, salespeople and customer communication, Leanpay branding and benefits, and suporting the shops in any other ways, like solving potential blockers and issues. – more here
If you want to be up to date with news from the Catalyst Romania portfolio, visit our LinkedIn page!